MATTHEW JAMES
The Spring journey started when Matthew had several curly clients and he wanted to explore how to work with natural curls. This led him to New York where he was trained in working with curls.
As a salon we listen to what our clients want, we learn and evolve. Some clients love the vibe of a busy space, whilst others want a quieter, relaxed, private area.
In 2024 Spring opened “Free From”. Located on a separate floor, a beautiful, calming, private salon area offering peace, tranquillity and total privacy, allowing us to respect any religious beliefs, special needs or just a place to escape from it all.
In 2018 Matthew became one of the 12 members of Schwarzkopf’s “The Collective”, a programme designed to support 12 of its rising stars who produce digital content exclusively for the brand. Matthew was honoured to be part of this initiative and worked to spread the “curly word” among fellow professionals.
2018 saw the launch of Curl by Curl® cutting workshops at Spring, “It has been my aspiration and goal to become an educator. I love the curly hair industry and want to give something back and inspire my fellow professionals and educate the younger generation coming through. Together we will spread the curly love!”
Spring is now an Advocate for @authenticbeautyconcept.
I visited Spring yesterday and my hair looks amazing! Thank you so much, I am so happy with the results and had a wonderful experience!
SuzyAfter stepping out of your salon, I went for some retail therapy and was complimented numerous times on my hair, which has never happened before! Thank you for allowing me to fall in love with my curls!
LindseyI felt so happy that I left Spring beaming! I was so pleased to see my curls healthy, bouncy and fresh!
LouiseTHE SALON
Spring was founded by Matthew James (formerly of Matthew James Hair) in November 2015. Located at 18 Caroline Street, former site of William West & Son, silversmith and goldsmith dating back to 1883, the salon has kept true to the original structure of the building, blending modern touches with the wonderful past of the building.
Located in the prestigious Jewellery Quarter, the salon is designed to create the ultimate curly community. The space is split over two floors, the lower ground being our “Free From” salon, because we know there are clients who still struggle with a visit to a salon because they need privacy for religious or cultural reasons, or have sensory issues, or may be there are hair or scalp conditions they would prefer not to talk about on the busy salon floor. And of course, there are those of us who just want to escape the noise, hustle and bustle, and relax.
Spring has established its status as the country’s first curly hair specific salon and the team continues to go from strength to strength, building upon the unique Curl-by-Curl® cut and colour technique.
In 2018 the Spring Curl by Curl® programme became an embedded part of our apprenticeship programme and was approved by Habia (The Hair and Beauty Industry Authority) who are the government approved standards setting board for hair and beauty and credits the standards that form the basis of all qualifications including NVQs, SVQs and Apprenticeships as well as Codes of Practice.
“The staff are experts in their field, they will transform your curly hair and how you feel about it. Try it once and you’ll be hooked, it is an enlightening experience.”
JO, HERTFORD
THE TEAM
In 2011, Matthew developed an interest in working with naturally curly hair and travelled to New York to study and learn the techniques for cutting curly hair.
“I want clients to feel that they are getting a personal, individualised service that simply takes their own hair and makes it better – working with curly hair is true freedom, as each and every head of curls is so unique – I just follow the curl!”
“Curly hair is a different form of hairdressing. It makes you think outside the box and you can get more creative. Nothing gives me more satisfaction than a brilliant curly finish.”
“Having worked with Matt previously, I am so pleased to be working at Spring! I love working with all types of curls, especially working with clients looking for short cuts!”
“I am so excited to be part of the Spring team. I am pleased to be offering Curl by Curl® services, the opportunity to educate clients on embracing their curls really excites me.”
“I am so excited to be part of the Spring team. I am pleased to be offering Curl by Curl® services, the opportunity to educate clients on embracing their curls really excites me.”
“Having always had a passion for colouring hair, I am so excited to be helping clients achieve their colour goals at Spring. Since I grew up with limited knowledge of how to care for my curls, I’m so excited to be working at Spring alongside such a talented team. ”
“Having always had a passion for colouring hair, I am so excited to be helping clients achieve their colour goals at Spring. Since I grew up with limited knowledge of how to care for my curls, I’m so excited to be working at Spring alongside such a talented team. ”