The Spring journey started when Matthew began researching how to work with naturally curly hair and discovered Lorraine Massey.  He bought her book, ‘Curly Girl: The Handbook’, in 2010 and hasn’t looked back.  After making contact with Lorraine, in 2011 he flew to New York and became her protégé, with a desire to learn – really, properly learn – all he could about working with curly hair.

Whilst being trained by Lorraine he made the decision there and then to focus entirely on cutting curls – a leap of faith but absolutely the right decision. Matthew will be forever grateful to Lorraine.  In Matthew’s own words, “I have never been happier, Spring’s journey has only just begun…”

In 2018 Matthew became one of the 12 members of Schwarzkopf’s “The Collective”, a programme designed to support 12 of its rising stars who produce digital content exclusively for the brand.  Matthew is honoured to be part of this initiative and will spread the “curly word” among fellow professionals.

2018 saw the launch of  Curl by Curl® cutting workshops at Spring, “It has been my aspiration and goal to become an educator.  I love the curly hair industry and want to give something back and inspire my fellow professionals and educate the younger generation coming through.  Together we will spread the curly love!”

I love the difference in my hair since I started the curly girl method, and I love being able to get my hair cut by someone who knows what he’s doing!

Heather, Birmingham

Matt, you do a remarkable job and the salon is lovely. Just keep on providing the service you do!

Simone, Northampton

I’ve been coming to Matt now for a number of years spanning four salons. I have stopped people in the street to tell them about Matt and Spring!

Louise, Birmingham


Spring was founded by Matthew James (formerly of Matthew James Hair) in November 2015. The salon is located on Corporation Street, part of the Birmingham conservation area, and is housed in Ruskin Chambers, a beautiful Victorian grade II listed building built in 1899. The salon is spread over two floors; signature Curl-by-Curl® cut and finish on the ground floor and Curl-by-Curl® colours on the lower ground floor colour studio.

Spring has established its status as the country’s first curly hair specific salon and the team continues to go from strength to strength, building upon the unique Curl-by-Curl® cut and colour technique.

In 2018  the Spring Curl by Curl®  programme became an embedded part of our apprenticeship programme and was approved by Habia (The Hair and Beauty Industry Authority) who are the government approved standards setting board for hair and beauty and credits the standards that form the basis of all qualifications including NVQs, SVQs and Apprenticeships as well as Codes of Practice.

“The staff are experts in their field, they will transform your curly hair and how you feel about it. Try it once and you’ll be hooked, it is an enlightening experience.”


Matthew James
Matthew JamesFounder and Creative Director
Matthew James is already considered THE curl stylist in the UK. He was trained by and worked for Toni & Guy, Saks and Umberto Giannini and founded the company Matthew James Hair Ltd in 2010.
In 2011, Matthew developed an interest in working with naturally curly hair and travelled to New York to study and learn the techniques for cutting curly hair.

“I want clients to feel that they are getting a personal, individualised service that simply takes their own hair and makes it better – working with curly hair is true freedom, as each and every head of curls is so unique – I just follow the curl!”

Reegan Rowe-Morgan
Reegan Rowe-MorganSalon Manager/Senior Stylist and Colourist
Reegan worked alongside Matthew for 12 months before the opening of Spring. Reegan loves working with natural colours, especially the silver/grey spectrum, but equally loves big, bold colours. Having successfully completed Spring Curl by Curl® cutting programme in 2017, Reegan rapidly developed her cutting and colouring techniques and is now Senior Stylist at Spring.

“Curly hair is a different form of hairdressing. It makes you think outside the box and you can get more creative. Nothing gives me more satisfaction than a brilliant curly finish.”

Cece Abah
Cece AbahStylist
Cece completed Spring Curl by Curl® cutting technique training programme under the tutorship of Matthew James and is rapidly gaining a reputation within the curly world. Cece has an ever expanding client base and Spring are proud to have her as part of the team.

“ I am so excited to be part of the Spring community and have the opportunity to be trained by Matt. I want to bring my individuality to the Team and create iconic, beautiful curls”.

Ellesha Nelson
Ellesha NelsonStylist/Colourist
We are proud of the hard work undertaken by Ellesha who has successfully completed both the Spring Curl by Curl® cutting and colouring technique training programme. Ellesha is a key member of the team and her reputation is growing with our colour clients. Again, we are proud to have Ellesha as part of the Spring team.

“A client asked my why do I love working at Spring?  Well, that’s easy I said, I love how each client that comes into the salon has completely different curl patterns, no two people or curls are the same!  I love cutting curly hair, it allows me to express my own individuality and creativity.  There is no better feeling than seeing someone leave the salon completely in love with their curls and knowing that I helped to make that happen.”

HeblinSenior Assistant/Junior Stylist
Heblin is forging her way through her NVQ and has started the Curl by Curl® cutting programme, we are so excited and can’t wait to see how our Spring “bud” will blossom. Existing clients will know how much energy and enthusiasm Heblin radiates, and it is certainly contagious! Heblin is always ready to offer advice and guidance about caring for curls, and will converse in Spanish too …

“I am so happy to be working at Spring salon and be part of the fantastic team, and I am so excited that I have started cutting Curl by Curl!”

Spring welcome Chloe to the world of Curl by Curl! Chloe will be here to ensure all your needs are met whilst relaxing in the salon and having your beautiful curls pampered. She will be on hand to offer advice and guidance about looking after your curls and products to use.

“I am so excited about being part of Spring and learning to work with curly hair”.

Ayeesha will be here to ensure all your needs are met whilst relaxing in the salon and having your beautiful curls pampered. She will be on hand to offer advice and guidance about looking after your curls and products to use.

“Although I don’t have curls myself, I just love working with all the different textures and curls in the salon. I am so looking forward to learning to cut Curl by Curl and being part of the Spring Team”.

Ella is Spring’s new Assistant who will be here to ensure all of your needs within the salon are met and that you have a pleasant experience with us. Ella is always happy to offer advice and guidance to help you care for your curls.

“I’m thrilled to be a part of Spring and to be learning more about curly hair. I love meeting new clients and helping them fall in love with their curls!