MATTHEW JAMES
The Spring journey started when Matthew began researching how to work with naturally curly hair and discovered Lorraine Massey. He bought her book, ‘Curly Girl: The Handbook’, in 2010 and hasn’t looked back. After making contact with Lorraine, in 2011 he flew to New York and became her protégé, with a desire to learn – really, properly learn – all he could about working with curly hair.
Whilst being trained by Lorraine he made the decision there and then to focus entirely on cutting curls – a leap of faith but absolutely the right decision. Matthew will be forever grateful to Lorraine. In Matthew’s own words, “I have never been happier, Spring’s journey has only just begun…”
In 2018 Matthew became one of the 12 members of Schwarzkopf’s “The Collective”, a programme designed to support 12 of its rising stars who produce digital content exclusively for the brand. Matthew was honoured to be part of this initiative and worked to spread the “curly word” among fellow professionals.
2018 saw the launch of Curl by Curl® cutting workshops at Spring, “It has been my aspiration and goal to become an educator. I love the curly hair industry and want to give something back and inspire my fellow professionals and educate the younger generation coming through. Together we will spread the curly love!”
Spring is now an Advocate for @authenticbeautyconcept.
I visited Spring yesterday and my hair looks amazing! Thank you so much, I am so happy with the results and had a wonderful experience!
SuzyAfter stepping out of your salon, I went for some retail therapy and was complimented numerous times on my hair, which has never happened before! Thank you for allowing me to fall in love with my curls!
LindseyI felt so happy that I left Spring beaming! I was so pleased to see my curls healthy, bouncy and fresh!
LouiseTHE SALON
Spring was founded by Matthew James (formerly of Matthew James Hair) in November 2015. Located at 18 Caroline Street, former site of William West & Son, silversmith and goldsmith dating back to 1883, the salon has kept true to the original structure of the building, blending modern touches with the wonderful past of the building.
Spring has established its status as the country’s first curly hair specific salon and the team continues to go from strength to strength, building upon the unique Curl-by-Curl® cut and colour technique.
In 2018 the Spring Curl by Curl® programme became an embedded part of our apprenticeship programme and was approved by Habia (The Hair and Beauty Industry Authority) who are the government approved standards setting board for hair and beauty and credits the standards that form the basis of all qualifications including NVQs, SVQs and Apprenticeships as well as Codes of Practice.
“The staff are experts in their field, they will transform your curly hair and how you feel about it. Try it once and you’ll be hooked, it is an enlightening experience.”
JO, HERTFORD
THE TEAM
In 2011, Matthew developed an interest in working with naturally curly hair and travelled to New York to study and learn the techniques for cutting curly hair.
“I want clients to feel that they are getting a personal, individualised service that simply takes their own hair and makes it better – working with curly hair is true freedom, as each and every head of curls is so unique – I just follow the curl!”
“Curly hair is a different form of hairdressing. It makes you think outside the box and you can get more creative. Nothing gives me more satisfaction than a brilliant curly finish.”
“Having worked with Matt previously, I am so pleased to be working at Spring! I love working with all types of curls, especially working with clients looking for short cuts!”
“I am so happy to be working at Spring salon and be part of the fantastic team, and I am so excited that I have started cutting Curl by Curl®!”
“I am so excited to be part of the Spring team. I am pleased to be offering Curl by Curl® services, the opportunity to educate clients on embracing their curls really excites me.”
“Having always had a passion for colouring hair, I am so excited to be helping clients achieve their colour goals at Spring. Since I grew up with limited knowledge of how to care for my curls, I’m so excited to be working at Spring alongside such a talented team. ”
ASSISTANTS
We have a fantastic team of assistants, all of them having their own columns open for our signature Spring Wash and treatments, so let’s meet them…
“I want to work with curly hair as every curl is unique to the person it belongs to.”
“Having the knowledge of each curl pattern and being able to give the right advice to clients to help them enhance their beautiful curls is such a wonderful skill.”
“I am excited to work besides such an amazing team to help me further my hairdressing career. I love being able to educate people on their hair type, being able to help embrace them caring for their own curls.”
“I love helping people fall in love with their curls, and giving them advice to make their hair more maintainable! ”