The Spring journey started when Matthew began researching how to work with naturally curly hair and discovered Lorraine Massey.  He bought her book, ‘Curly Girl: The Handbook’, in 2010 and hasn’t looked back.  After making contact with Lorraine, in 2011 he flew to New York and became her protégé, with a desire to learn – really, properly learn – all he could about working with curly hair.

Whilst being trained by Lorraine he made the decision there and then to focus entirely on cutting curls – a leap of faith but absolutely the right decision. Matthew will be forever grateful to Lorraine.  In Matthew’s own words, “I have never been happier, Spring’s journey has only just begun…”

In 2018 Matthew became one of the 12 members of Schwarzkopf’s “The Collective”, a programme designed to support 12 of its rising stars who produce digital content exclusively for the brand.  Matthew was honoured to be part of this initiative and worked to spread the “curly word” among fellow professionals.

2018 saw the launch of  Curl by Curl® cutting workshops at Spring, “It has been my aspiration and goal to become an educator.  I love the curly hair industry and want to give something back and inspire my fellow professionals and educate the younger generation coming through.  Together we will spread the curly love!”

Spring is now an Advocate for @authenticbeautyconcept.

I love the difference in my hair since I started the curly girl method, and I love being able to get my hair cut by someone who knows what he’s doing!

Heather, Birmingham

Matt, you do a remarkable job and the salon is lovely. Just keep on providing the service you do!

Simone, Northampton

I’ve been coming to Matt now for a number of years spanning four salons. I have stopped people in the street to tell them about Matt and Spring!

Louise, Birmingham


Spring was founded by Matthew James (formerly of Matthew James Hair) in November 2015. Located at 18 Caroline Street, former site of William West & Son, silversmith and goldsmith dating back to 1883, the salon has kept true to the original structure of the building, blending modern touches with the wonderful past of the building.

Spring has established its status as the country’s first curly hair specific salon and the team continues to go from strength to strength, building upon the unique Curl-by-Curl® cut and colour technique.

In 2018  the Spring Curl by Curl®  programme became an embedded part of our apprenticeship programme and was approved by Habia (The Hair and Beauty Industry Authority) who are the government approved standards setting board for hair and beauty and credits the standards that form the basis of all qualifications including NVQs, SVQs and Apprenticeships as well as Codes of Practice.

“The staff are experts in their field, they will transform your curly hair and how you feel about it. Try it once and you’ll be hooked, it is an enlightening experience.”


Matthew James
Matthew JamesFounder and Creative Director
Matthew James is already considered THE curl stylist in the UK. He was trained by and worked for Toni & Guy, Saks and Umberto Giannini and founded the company Matthew James Hair Ltd in 2010.

In 2011, Matthew developed an interest in working with naturally curly hair and travelled to New York to study and learn the techniques for cutting curly hair.

“I want clients to feel that they are getting a personal, individualised service that simply takes their own hair and makes it better – working with curly hair is true freedom, as each and every head of curls is so unique – I just follow the curl!”

Reegan Rowe-Morgan
Reegan Rowe-MorganSalon Manager / Senior Stylist
Reegan worked alongside Matthew for 12 months before the opening of Spring. Reegan loves working with natural colours, especially the silver/grey spectrum, but equally loves big, bold colours. Having successfully completed Spring Curl by Curl® cutting programme in 2017, Reegan rapidly developed her cutting and colouring techniques and is now Senior Stylist at Spring.

“Curly hair is a different form of hairdressing. It makes you think outside the box and you can get more creative. Nothing gives me more satisfaction than a brilliant curly finish.”

HeblinGraduate Stylist
Heblin has worked with Spring for 3 years as an assistant and is one of our home grown talents!  We are proud to announce that after successfully completing her NVQ in Hairdressing and graduating in Spring’s signature Curl by Curl® cutting programme, Heblin is now part of the Spring team. Existing clients will know how much energy and enthusiasm Heblin radiates, and it is certainly contagious! Heblin is always ready to offer advice and guidance about caring for curls, and will converse in Spanish too …

“I am so happy to be working at Spring salon and be part of the fantastic team, and I am so excited that I have started cutting Curl by Curl®!”


NicoleColour Technician
Nicole will take great pleasure helping you achieve your colour goals during your visit to Spring. Nicole is passionate about colouring and loves working with a variety colours, whilst being fully trained in Spring’s Curl by Curl® colouring techniques.

“Having always had a passion for colouring hair, I am so excited to be helping clients achieve their colour goals at Spring. Since I grew up with limited knowledge of how to care for my curls, I’m so excited to be working at Spring alongside such a talented team.

Spring are thrilled to welcome Paige to the world of Curl by Curl®! Paige is here to ensure that your visit to Spring is pleasant, relaxing and educational, whilst helping to pamper your beautiful curls. Paige is available to offer a wealth of advice and guidance about looking after your curls during your visit to Spring.

“I am so excited to be part of the Spring team and train in Curl by Curl® at Spring. The opportunity to educate clients on embracing their curls really excites me. I’m really looking forward to starting my Curl by Curl® journey at Spring!”