About 2019-03-23T18:59:54+00:00
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The Spring journey started when Matthew began researching how to work with naturally curly hair and discovered Lorraine Massey.  He bought her book, ‘Curly Girl: The Handbook’, in 2010 and hasn’t looked back.  After making contact with Lorraine, in 2011 he flew to New York and became her protégé, with a desire to learn – really, properly learn – all he could about working with curly hair.

Whilst being trained by Lorraine he made the decision there and then to focus entirely on cutting curls – a leap of faith but absolutely the right decision. Matthew will be forever grateful to Lorraine.  In Matthew’s own words, “I have never been happier, Spring’s journey has only just begun…”

Earlier this year, Matthew became one of the 12 members of Schwarzkopf’s “The Collective”, a programme designed to support 12 of its rising stars who will produce digital content exclusively for the brand.  Matthew is honoured to be part of this initiative and will spread the “curly word” among fellow professionals.

2018 has also seen the introduction of the Curl by CurlTMcutting workshop at Spring, “It has been my aspiration and goal to become an educator.  I love the curly hair industry and want to give something back and inspire my fellow professionals and educate the younger generation coming through.  Together we will spread the curly love!”

I love the difference in my hair since I started the curly girl method, and I love being able to get my hair cut by someone who knows what he’s doing!

Heather, Birmingham

Matt, you do a remarkable job and the salon is lovely. Just keep on providing the service you do!

Simone, Northampton

I’ve been coming to Matt now for a number of years spanning four salons. I have stopped people in the street to tell them about Matt and Spring!

Louise, Birmingham


Spring was founded by Matthew James (formerly of Matthew James Hair) in November 2015. The salon is located on Corporation Street, part of the Birmingham conservation area, and is housed in Ruskin Chambers, a beautiful Victorian grade II listed building built in 1899. The salon is spread over two floors; be in the hub of things at ground level, or sit back, relax and enjoy a Nespresso coffee in a comfortable leather chair on the lower ground level.

Spring is rapidly establishing its status as the country’s first curly hair specific salon and the team continues to go from strength to strength, building upon the unique Curl-by-Curl™ cut and colour technique.

In 2018 Spring became an Approved Training Provider with Habia  (The Hair and Beauty Industry Authority) who are the government approved standards setting board for hair and beauty and credits the standards that form the basis of all qualifications including NVQs, SVQs and Apprenticeships as well as Codes of Practice.  The Spring Curl by CurlTMprogramme has been validated by Habia and is an embedded part of Spring’s apprenticeship programme.

“The staff are experts in their field, they will transform your curly hair and how you feel about it. Try it once and you’ll be hooked, it is an enlightening experience.”


Matthew James
Matthew JamesFounder and Creative Director
Matthew James is already considered THE curl stylist in the UK. He was trained by and worked for Toni & Guy, Saks and Umberto Giannini and founded the company Matthew James Hair Ltd in 2010.
In 2011, Matthew developed an interest in working with naturally curly hair and travelled to New York to study and learn the techniques for cutting curly hair.
Since then, Matthew has continued to evolve and develop cutting techniques unique to curly hair and together with Danny has been pioneering new ways to apply colour to clients with curly hair, developing the Curl-by-Curl™ method.

“I want clients to feel that they are getting a personal, individualised service that simply takes their own hair and makes it better – working with curly hair is true freedom, as each and every head of curls is so unique – I just follow the curl!”

Danny Law
Danny LawArtistic Director
Danny has been a professional hairdresser for the last ten years and has worked alongside Matthew James for two years before the opening of Spring. During that time, they developed a complete service designed specifically for curly clients. Danny’s involvement has centred around colouring the hair and has involved a lot of research with regards to application methods, colour choice, maintenance and suitability. The result of this work has created a close, effective and very entertaining friendship between Matthew and Danny and has allowed the birth of a wonderful service for the curly girl (or boy).

“The future is certainly bright but it isn’t orange (pun intended!), it’s whatever colour you want it to be. Most importantly though, it’s curly”.

Reegan Rowe-Vincent
Reegan Rowe-VincentSenior Stylist/Colourist
Reegan has been a professional hairdresser for the last five years and worked alongside Matthew James for 12 months before the opening of Spring. Reegan loves working with natural colours, especially the silver/grey spectrum, but equally loves big, bold colours. Reegan successfully completed Spring Curl by Curl™ cutting programme last year and has rapidly become a valued member of the cutting team.

“Curly hair is a different form of hairdressing. It makes you think outside the box and you can get more creative. Nothing gives me more satisfaction than a brilliant curly finish.”

Anika Thorhauer
Anika ThorhauerJunior Colourist/Assistant
Anika has been with Spring since January 2018, and is currently working towards her NVQ Level 2 in Hairdressing. Anika is really interested in and fascinated by naturally curly hair and her passion lies within the colour spectrum. She is working closely with Danny and will shortly commence Spring’s Curl by Curl™ colour technique training. Anika is always keen to exchange a few German words with you too!

“I am honoured and thankful to be a member of the passionate Spring team and to have the opportunity of being trained by Matthew.  Learning all about the wonderful diversity of natural curls will give me the tools to work with your beautiful curls.  I look forward to welcoming you to Spring and to be allowed to Scrunch Your Curls!”

Cece Abah
Cece AbahJunior Stylist
Cece joined Spring in July 2017. Having successfully completed her NVQ Level 2 in Hairdressing, she is currently working towards her Level 3 and has progressed onto the Spring Curl by Curl™ cutting technique training programme under the tutorship of Matthew James. Cece has forged ahead and has become a valuable asset and member of the Spring Team.

“ I am so excited to be part of the Spring community and have the opportunity to be trained by Matt. I want to bring my individuality to the Team and create iconic, beautiful curls”.

Claire Corbett
Claire CorbettFront of House Manager
Our ethos is to offer a high level experience from the moment a client embarks on the Spring journey and start to fall in love with their curls.
Claire is an invaluable member of the team, ensuring that each customer is treated as an individual and is the first point of contact on that very special journey. And she is a curly girl too!!

“I so love my job! It is fantastic to be part of this very special community and work at Spring Hair. Having been a client at Spring I appreciate the ethos of the Team and want to ensure that we replicate this experience to all other curly girls.”

Ellesha Nelson
Ellesha NelsonStylist/Colourist
We are proud to announce that Ellesha has successfully completed the Spring Curl by Curl™ cutting technique training programme under the tutorship of Matthew James and is now welcoming her own clients to the salon. Having already achieved her NVQ level 3 in Hairdressing and Barbering, Ellesha has become a valuable member of the Spring team.

“A client asked my why do I love working at Spring?  Well, that’s easy I said, I love how each client that comes into the salon has completely different curl patterns, no two people or curls are the same!  I love cutting curly hair, it allows me to express my own individuality and creativity.  There is no better feeling than seeing someone leave the salon completely in love with their curls and knowing that I helped to make that happen.”