About 2017-08-31T07:33:56+00:00
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The Spring journey started when Matthew began researching how to work with naturally curly hair and discovered the amazing Lorraine Massey.  He bought her book, ‘Curly Girl: The Handbook’, in 2010 and hasn’t looked back.  After making contact with Lorraine, in 2011 he flew to New York and became her protégé, with a desire to learn – really, properly learn – all he could about working with curly hair.

Whilst being trained by Lorraine he made the decision there and then to focus entirely on cutting curls – a leap of faith but absolutely the right decision. Matthew will be forever grateful to Lorraine; he’s very proud to call her his mentor and friend.  In Matthew’s own words, “I have never been happier, Spring’s journey has only just begun…”

I love the difference in my hair since I started the curly girl method, and I love being able to get my hair cut by someone who knows what he’s doing!

Heather, Birmingham

Matt, you do a remarkable job and the salon is lovely. Just keep on providing the service you do!

Simone, Northampton

I’ve been coming to Matt now for a number of years spanning four salons. I have stopped people in the street to tell them about Matt and Spring!

Louise, Birmingham


Spring was founded by Matthew James (formerly of Matthew James Hair) in November 2015. The salon is located on Corporation Street, part of the Birmingham conservation area, and is housed in Ruskin Chambers, a beautiful Victorian grade II listed building built in 1899. The salon is spread over two floors; be in the hub of things at ground level, or sit back, relax and enjoy a Nespresso coffee in a comfortable leather chair on the lower ground level.

Spring is rapidly establishing its status as the country’s first curly hair specific salon and the team continues to go from strength to strength, building upon the unique Curl-by-Curl™ cut and colour technique.

Spring regularly hosts events featuring Lorraine Massey, curl guru and author of ‘Curly Girl: The Handbook’.

“The staff are experts in their field, they will transform your curly hair and how you feel about it. Try it once and you’ll be hooked, it is an enlightening experience.”


Matthew James
Matthew JamesFounder and Creative Director
Matthew James is already considered THE curl stylist in the UK. He was trained by and worked for Toni & Guy, Saks and Umberto Giannini and founded the company Matthew James Hair Ltd in 2010.
In 2011, Matthew developed an interest in working with naturally curly hair and travelled to New York to study and learn the techniques for cutting curly hair.
Since then, Matthew has continued to evolve and develop cutting techniques unique to curly hair and together with Danny has been pioneering new ways to apply colour to clients with curly hair, developing the Curl-by-Curl™ method.

“I want clients to feel that they are getting a personal, individualised service that simply takes their own hair and makes it better – working with curly hair is true freedom, as each and every head of curls is so unique – I just follow the curl!”

Danny Law
Danny LawArtistic Director
Danny has been a professional hairdresser for the last nine years and has worked alongside Matthew James for two years before the opening of Spring. During that time, they developed a complete service designed specifically for curly clients. Danny’s involvement has centred around colouring the hair and has involved a lot of research with regards to application methods, colour choice, maintenance and suitability. The result of this work has created a close, effective and very entertaining friendship between Matthew and Danny and has allowed the birth of a wonderful service for the curly girl (or boy).

“The future is certainly bright but it isn’t orange (pun intended!), it’s whatever colour you want it to be. Most importantly though, it’s curly”.

Reegan Rowe-Vincent
Reegan Rowe-VincentTechnician
Reegan has been a professional hairdresser for the last four years and worked alongside Matthew James for 12 months before the opening of Spring. Reegan loves working with natural colours, especially the silver/grey spectrum, but equally loves big, bold colours.

“Curly hair is a different form of hairdressing. It makes you think outside the box and you can get more creative. Nothing gives me more satisfaction than a brilliant curly finish.”

Danika Neal
Danika NealAssistant
Danika has been with Spring since January 2016, and is currently working towards her NVQ Level 2 in Hairdressing. She is also undergoing training at the salon, working alongside Matt and Danny to develop her skills in cutting Curl-by-Curl™.

“I love making people feel beautiful. I want to help clients love and embrace their curls, no one curl is the same! It is fantastic being part of the Spring community.”


Spring is the first UK salon dedicated to curly hair clients. If you’re creative, think outside the box and possess the passion and desire to be part of our unique and dedicated team, we’d love to hear from you.


There are currently no vacancies, but if you think you have that “something” special we would love to hear from you.

We welcome applicants of all ages, part-time and full-time positions will be considered.


Please email your CV along with a covering letter outlining your experience and current position by clicking here.

We look forward to hearing from you.